Webflow templates:  A Template Designer's Insight into the Pros and Cons
Last updated on:
February 15, 2024

Webflow templates: A Template Designer's Insight into the Pros and Cons

Discover the pros and cons of using Webflow templates from a template designer's perspective. Learn about the advantages and limitations of using templates in Webflow for your web design projects.

Hey there! So, you're contemplating creating a new website, but you're grappling with the decision between using a Website template or opting for a Custom design. It's a common dilemma, and one that warrants careful consideration!

Speaking from a designer's perspective, I lean towards custom website designs as they offer tailored solutions, but it's not a one-size-fits-all scenario. Your specific needs and preferences should guide your choice.

Let's delve into the Pros and cons of Webflow templates to help you weigh the options between a design system template and a custom website design:


✔️ Reviewed by the Webflow template team‍

Webflow templates go through a detailed check by experts called Template QA specialists. To keep the templates top-notch, the designers have to follow strict Guidelines set by Webflow. After that, the QA specialists carefully check each template to make sure they follow the Guidelines. If a template doesn't meet the Guidelines, it won't be accepted. The webflow team takes the quality of Webflow templates very seriously and won't settle for anything less than excellent.

✔️ Saves time

Webflow templates can save a significant amount of time when building a website, as they provide a pre-designed layout that can be customized quickly.

✔️ Cost-effective

Using webflow templates saves a lot money. Prices for Webflow templates range from $24 to $149 which is way cheaper than hiring a professional webflow designer.

✔️ Professional design

Webflow templates are designed by professionals, which means that they often have a sleek and modern appearance that can lend credibility to a website.

✔️ Customizable

Webflow templates can be customized to suit the specific needs of a website. This means that users can tweak various elements of the template to match their brand, style, or design preferences.

✔️ User-friendly

Webflow templates are designed to be user-friendly, which means that even those with limited web design experience can use them effectively.


Limited uniqueness:

Given that Webflow templates come pre-designed, there's a chance that numerous other websites could share a similar aesthetic to yours. Consequently, it becomes challenging to distinguish yourself in an increasingly saturated online landscape.

Brand and Content Compatibility

Sometimes, a web template may not align with your branding, such as color schemes, typography, or logo. Additionally, there may be instances when the template's layout does not suit your content, especially when the content is already prepared before selecting the template. However, this problem can be prevented by carefully selecting the appropriate template or previewing it in the Designer mode to editing the content as needed.

Potential technical issues:

Customizing a Webflow template to excessive customization can be difficult, especially for those with limited technical expertise. Moreover, there is a risk of encountering technical issues while customizing a template to a high level, which can be frustrating and time-consuming to resolve. Therefore, it is important to be mindful of the level of customization needed. It is advisable to select a template that aligns well with your content and branding, rather than making excessive customizations that may cause technical problems.

Overall, Webflow templates can be a useful tool for those who want to build a professional-looking website quickly and easily. However, they may not be the best option for those who require a high degree of customization or want a truly unique website.


If you're seeking swift and straightforward, a template could suit you perfectly. However, for a creation that truly embodies your essence, opting for a custom design might be the ideal choice. Remember, whether template or custom, fret not! The paramount goal is ensuring your website boasts both impeccable aesthetics and seamless functionality.

We’ve got you covered!

We're experienced template designers who've crafted over 200+ templates using Webflow, Bootstrap themes, and Envato Marketplace in 8 years. Check out our webflow template library.

We specialize in designing websites that are tailored to your needs, offering modern and eye-catching designs that are sure to engage visitors and help to increase your conversions. 

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